Plus-size retailer Lane Bryant is redefining “sexy” by launching their #ImNoAngel ad campaign for their new lingerie collection, Cacique.
Lane Bryant is known for its clothing styles for plus-sized women. And with their latest campaign, they are showing off fashionable lingerie while celebrating the women who are wearing it – regardless of the size of their body.
The advertisement was launched on Monday, April 6, 2015, and it featured models Ashley Graham, Candice Huffine, Marquita Pring, and a lot more. They were all wearing Lane Bryant’s exclusive bra collection and redefined “sexy” in lots of ways.
In the video, the models showed off the new line of bras and underwear while saying things like, “How boring would it be if we were all the same?” and “It’s all about how you feel”. As they confidently strut the collection, the message they send out is clear, “Sexy is defined by EVERY woman, not SOME”.
The #ImNoAngel advertisement is not just meant to market the Cacique collection. It is also a response to the trending topics on different social media platforms about unfair representation of body types in both fashion and media.
Also, the ad does not even criticize skinny women. According to the video description of the ad on YouTube, “The Lane Bryant #IMNOANGEL initiative celebrates women of all shapes and sizes by redefining society’s traditional notion of sexy with a powerful core message: ALL women are sexy”.
In a statement release by Chief Executive Officer Linda Heasley, she said:
“Our ‘#ImNoAngel’ campaign is designed to empower ALL women to love every part of herself. Lane Bryant firmly believes that she is sexy and we want to encourage her to confidently show it, in her own way.”
Even if there are bashers, the ad still got support and positive responses. Many are now taking selfies using the hashtag #ImNoAngel. The advertisement posted on YouTube even got more than 900,000 views.
Here is the video: